THE BLUR
Soft-Focus Blur
Helps soften the appearance of visible pores.
LOVILDS™ / THE SOFT-FOCUS EDIT
Your Soft-Focus Starts Here.
A smoother-looking canvas for your makeup routine.
SMOOTH & BLUR PRIMER 30 G / 1.05 OZ
BUNDLE & SAVE
Regular price
$320.02
Regular price
$320.02
Sale price
$576.09
Unit price
per
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LOVILDS™ Smooth & Blur Primer
Regular price
$320.02
Regular price
$320.02
Sale price
$576.09
Unit price
per
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LOVILDS™ / THE BEAUTY EDIT
Beauty, in motion.
See how LOVILDS™ Smooth & Blur Primer fits into everyday makeup rituals, through five creator-led beauty moments.
LOVILDS™ / THE FINISH EDIT
A smoother canvas. A softer focus.
A thoughtful first step toward a more refined-looking makeup base.
BEFORE
AFTER
Visual illustration. Individual appearance may vary.
THE TEXTURE
Smoother-Looking Texture
Creates a smoother-looking surface before makeup.
THE PREP
Makeup Prep
A simple first step for a more refined-looking base.
THE TEXTURE EDIT
The art of
a smooth base.
SMOOTH & BLUR PRIMER
LOVILDS™ / THE BEAUTY RITUAL
Three simple steps. A softer-looking finish.
A simple way to prep your skin for a smoother-looking makeup base.
01
THE FIRST STEP
Prep.
After your skincare routine, dispense a small amount of primer onto your fingertips.
02
THE APPLICATION
Smooth.
Gently apply to areas where you want a smoother-looking finish, blending with your fingertips.
03
THE FINAL LOOK
Finish.
Let the primer settle, then apply your makeup as usual for your preferred finished look.
LOVILDS™ / THE FORMULA EDIT
The beauty of what's inside.
A closer look at the formula behind your soft-focus makeup ritual.
THE FORMULA
SMOOTH & BLUR PRIMER
THE VITAMINS
Vitamins B12 + E
Featuring Vitamin B12 and Vitamin E as part of the formula.
THE BOTANICALS
Centella + Aloe
With centella asiatica extract and aloe leaf water.
THE SMOOTHING BASE
Silicone-Based Smoothing
A dimethicone-based formula designed for a smooth, soft-focus makeup base.
LOVILDS™ / THE CLEAR EDIT
A clear beginning. Your beautiful finish.
A transparent primer designed to complement your everyday makeup ritual.
THE CLEAR TEXTURE
Clear on Skin.
A transparent formula that glides onto the skin without adding a makeup shade.
THE NATURAL FINISH
Naturally You.
A soft-focus makeup base that lets your natural skin tone remain the focus.
Editorial illustrations. Individual appearance may vary.
LOVILDS™ / THE BEAUTY NOTES
A little more to know.
Thoughtful answers for your soft-focus beauty ritual.
SMOOTH & BLUR PRIMER
What does this primer do?
LOVILDS™ Smooth & Blur Primer helps soften the appearance of visible pores and create a smoother-looking base before makeup.
Is the formula tinted?
No. The formula is clear and does not add a makeup shade to your skin. It is a primer, not a foundation or concealer.
When should I apply it?
Apply a small amount after your skincare routine and before makeup. Gently smooth it over the areas where you want a more refined-looking base.
How much primer should I use?
Start with a small amount and apply gradually as needed. Blend gently with your fingertips before continuing your makeup routine.
Can I wear it without foundation?
Yes. You can wear the clear primer on its own if you prefer a minimal makeup routine, or use it before applying your preferred foundation.
Is this a silicone-based primer?
Yes. The formula includes silicone-based ingredients such as dimethicone and dimethicone/vinyl dimethicone crosspolymer, which are commonly used in smoothing makeup primers.
Does it contain fragrance?
Yes. Fragrance/Parfum is included in the ingredient list. Please review the full ingredients if you have specific sensitivities.
How much product is included?
Each tube contains 30 g / 1.05 oz of Smooth & Blur Primer.
LOVILDS™ / THE BEAUTY RITUAL
A softer focus. Your way.
Your everyday makeup base starts with one simple choice. Find the bundle that feels right for you.
SMOOTH & BLUR PRIMER
YOUR BUNDLE OPTIONS
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4 Primers Total
$27.99
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