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THE MATURE LASH EDIT

Make Every Lash Count.

Thoughtful definition for mature lashes. Effortless beauty, every day.

BUY 1, GET 1 FREE TWO INTENSE BLACK MASCARAS
Regular price $239.89
Regular price $239.89 Sale price $495.86
SAVE 51% Sold out
 

BUNDLE & SAVE

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LOVILDS™ Precision Lash-Defining Mascara

LOVILDS™ Precision Lash-Defining Mascara

Regular price $239.89
Regular price $239.89 Sale price $495.86
SAVE 51% Sold out
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THE EVERYDAY STRUGGLE

Mascara
Shouldn't
Feel Like
Work.

01

The Lashes You
Can't Quite Reach

Those delicate little lashes deserve attention, too.

02

One Coat Too Many

You wanted definition, not a heavy, clumpy finish.

03

The Midday Smudge

A fresh look shouldn't feel so hard to maintain.

There is a more thoughtful way.

THE VISIBLE DIFFERENCE

See the Difference.

Beautifully defined lashes. A look that still feels like you.

AI-generated illustration of natural lashes before mascara
AI-generated illustration of more defined and lifted lashes
BEFORE AFTER
DRAG TO REVEAL

Every lash deserves to be seen.

AI-generated visual illustration. Not a verified product before-and-after result. Individual results may vary.

THE BEAUTY IS IN THE DETAILS

It's All in the Brush.

Thoughtful precision for delicate, hard-to-reach lashes. Because beautiful definition begins with the little details.

Made for the little details.
Illustrative macro view of a mascara wand and fine brush bristles
THE PRECISION EDIT
A closer look at the brush
01

Reach

Designed with delicate, hard-to-reach lashes in mind.

02

Coat

A more thoughtful approach to controlled application.

03

Define

For the softly defined, natural-looking lashes you love.

Small Details. Beautiful Results.

CUSTOMER STORIES

In Their Own Words.

Three personal experiences. Three different perspectives on everyday beauty.

08 / THE FORMULA EDIT

The Formula, Made Clear.

A closer look at the ingredients and thoughtful details behind your everyday beauty routine.

Beauty in every detail.
INGREDIENT HIGHLIGHTS01 — 03
01Castor OilConditioning ingredient

Castor oil is commonly used in cosmetic formulas for conditioning and a smooth, comfortable feel. This does not establish lash growth.

02Vitamin EAntioxidant ingredient

Vitamin E may be used for antioxidant functions in cosmetic formulations. Its precise role depends on the finished formula.

03GlycerinMoisture-attracting ingredient

Glycerin is a commonly used humectant that helps attract and retain moisture within cosmetic formulations.

COMPLETE FORMULA INFORMATION

Full Ingredients, Intense Black.

Check the complete ingredient declaration for the single available shade.

Intense Black — Ingredient ListVIEW DETAILS

The complete ingredient list is pending verification. Please refer to your product packaging for the current ingredient declaration.

09 / THE BEAUTY OFFER

Twice the Beauty. More to Love.

Two Intense Black mascaras. One beautiful offer.

The Classic Choice / 02

One-Time Purchase.

Two Intense Black mascaras. No recurring charge.

$29.99
One-time price
BUY 1, GET 1 FREEOne for you. One more, on us.
2 × Intense Black
GET MY 2 MASCARAS

Complete your order in the purchase area above.

10 / THE QUESTION EDIT

Good to Know. Before You Choose.

A few thoughtful answers to help you feel confident about your everyday beauty routine.

08 Questions / Beautifully Clear
01Is this mascara suitable for mature lashes?

It's designed with delicate, fine and shorter lashes in mind. The goal is a more defined, natural-looking lash appearance without an overly dramatic finish. Individual results may vary.

02What's included in the Buy 1, Get 1 Free offer?

You receive two Intense Black mascaras with the offer. Both are the same black shade, with the same lavender-colored packaging.

03Can black mascara still look natural?

Yes. For a softly defined everyday look, start with a light coat and gently separate the lashes with the applicator. Add another light coat only if you prefer more definition.

04How should I apply it to shorter lashes?

Start at the base of the upper lashes and gently sweep upward toward the tips. Work in light coats and take extra care around the smaller lashes at the corners. Avoid overloading the brush.

05How do I remove the mascara?

Follow the removal instructions supplied with the product. Gently soften the mascara with warm water without tugging at the lashes. If needed, use a suitable eye makeup remover.

06What if I have sensitive eyes?

Eye sensitivity varies. Check the complete ingredient list, especially if you have known sensitivities. Stop using the product if irritation develops. For an existing eye condition, consult an eye-care professional before trying new cosmetics.

07When will my order arrive?

Delivery time depends on your destination and selected shipping method. Review the shipping details presented during checkout for information applicable to your order.

08What if I need to return my order?

Return eligibility depends on the current return policy and the product's condition. Please review conditions for opened or used cosmetics before ordering.

THE QUESTION EDIT
Elegant silver-haired woman with a softly defined eye look
11 / BEAUTIFULLY YOU

Feel Beautiful in Every Lash.

A little definition. A beautiful feeling of confidence. Every single day.

GET MY 2 MASCARAS

Two Intense Black mascaras. One beautiful offer.