The Classics.
Bold black or soft brown. Your everyday definition.

Six expressive shades. From everyday definition to an unexpected pop of color, discover the look that feels like you.
Classic definition
Soft everyday warmth
An earthy twist
A vivid statement
Jewel-toned beauty
A playful pop
Illustrative color swatches. Actual appearance may vary by skin tone and lighting.
From timeless definition to a playful pop of color, find your eye look.
Bold black or soft brown. Your everyday definition.
Earthy olive or vivid sapphire. Make your eyes the focus.
Rich amethyst or playful rose. A fresh way to express yourself.
Makeup looks are visual illustrations. Actual appearance may vary.
Waterproof color. Up to 12 hours of wear. Beautifully defined eyes for the moments that matter.
Rich gel color with a waterproof formula, designed for beautifully defined eyes.
Up to 12 hours of long-wearing definition for eye looks that stay beautifully refined.
Day-to-night imagery is a visual illustration. Actual wear may vary.
A pointed gel tip and twist-up design bring effortless control to every line— from subtle definition to a more expressive wing.
Twist up only a small amount before application.
A tapered tip designed for controlled, direct application along the lash line.
Twist up a small amount of product when you're ready to define your look.
Rich gel color glides along the lash line for an easy, refined finish.
A simple eye ritual designed to take you from twist-up to finished definition.
Twist up a small amount of product before application.
Glide along the lash line and shape your desired look.
Complete your eye look with soft definition or a more expressive wing.
Everything you need to know before creating your next eye look.
Six shades: Black, Brown, Olive Green, Sapphire Blue, Amethyst and Rose Pink.
Yes. The formula is designed to be waterproof for beautifully defined eye looks.
Designed for up to 12 hours of wear. Actual wear may vary depending on application and individual conditions.
Twist up only a small amount of the gel tip before application. Keeping the tip relatively short gives you better control and helps protect the product.
Glide the pointed gel tip along the upper lash line, then build or extend the line until you reach your desired look.
Yes. Reach for Black or Brown for classic everyday definition, or choose Olive Green, Sapphire Blue, Amethyst or Rose Pink when you want a more expressive pop of color.
Choose any two shades from the collection and enjoy our Buy 1 Get 1 Free offer.
Select your two shades in the purchase section above before adding your bundle to cart.